We recently completed a photo and video shoot for Lucas Lagoons, a Sarasota pool builder and Stars of Insane Pools: Off the Deep End on Animal Planet and DIY Network. This project was their biggest infinity pool to date and is truly an Insane Pool. The project is located in Bradenton Florida on the Manatee River. Lucas Lagoons is one of the Top Pool Designers in the world.
5 Useful Video Marketing Tips for Your Small Business
Attention spans today are shorter than ever. People have content targeted at them all day long and prefer to choose the easiest content to consume. Often, they don’t have the patience to read through posts and articles. They would rather have content delivered to them through video. Text-based posts tend to have a hard time standing out in the middle of a crowd of interesting videos. This is the reason it’s important for your business to invest in video production.
Videos are entertaining to watch, people love them, and they are quickly becoming the most effective way to bring in traffic and engage audiences. Studies actually reveal that 80 percent of all Internet traffic is video-based.
It’s important to understand that videos aren’t just for big businesses. It’s possible for tiny businesses to create engaging videos that viewers love. You need nothing more than a smartphone camera and a great idea to make it happen. If you’re ready to get started using video to boost your business, here are five tips.
Turn your blog posts into videos
If you have interesting blog posts, they can form the basis of great videos. You only need to recycle your blog posts and turn them into videos. There are tools with names like Rocketium and Lumen5 that apply artificial intelligence to help you create videos automatically out of blog posts. You only need to point the software at the blog post that you have in mind. It takes care of the rest, producing a video with appropriate imagery.
Make people stay on your landing page by using video
Videos can do more than help bring traffic and engagement to your site; they can help make you more profitable, as well. A study by video editing company Filmora indicates that the simple act of putting a video on your landing page can improve your conversion rate by 80 percent. Videos make for easy passive consumption, encouraging visitors to stay and spend more time. It is time during which they can be converted.
Exploit live video to get in touch with your audience
Speaking directly to your audience is one of the best ways that you have of connecting to them. Live streaming is an excellent way to directly get in touch with your customers. It can be done on YouTube, Facebook, and Instagram, and can bring in lots of viewers.
Doing a question-and-answer session is one way to do live streaming in an interesting way. It can help you position yourself as an expert in your field, and can bring in people interested in having their questions answered.
Create teaser videos to bring in interest
Companies often go through slow periods. Your customer base can begin to forget about you during these times. You can turn to creating teaser videos when this happens. Whether you’re planning a new event or product, a few seconds of video that give your viewers a quick look at what’s to come can keep everyone on the edge of their seats. You might even design a contest based on your teaser video. You could ask your viewers to guess at the features of your product or event.
Create tutorials
Whatever industry you may belong to, you probably possess expertise that others value. Creating video tutorials that let you share your knowledge with others can help bring viewers to your website, and create interest in your product.
The ideas here can help you create interesting new videos for your business. All you need to do is to commit to the video medium, understand it well, and create new content. Whether you create a live video, tutorials, or video posts, you’ll find that video makes it much easier to attract and retain an audience.
We recently started a video, SEO and Digital Marketing campaign for Brad Tritschler REALTOR.
A third-generation real estate broker, Brad has specialized in Venice Florida real estate. Brad has admirably upheld his family’s record of success and integrity in the real estate business. Licensed as a sales agent in Florida since 1992, Brad also holds his broker’s license and has excelled in his field with an accomplished reputation for quality service and results.
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Brad Tritschler Broker-Associate
230 S. Tamiami Trail
Venice, Fl 34285
941-716-1042
Imagine for a minute new prospects and customers visiting your website daily, looking to buy your product. While there are many marketing methods to attract customers, one of the most powerful, simplest, and affordable ways is to create compelling and unique content.
Quite frankly, producing and posting content for your company’s website is essential to attracting new leads and customers. In today’s technologically dependent world, your business will certainly not survive without it.
When producing new content, many entrepreneurs and website content creators stop at writing blog posts or articles and forget the power behind video. Some are honestly afraid that a video may be too complicated or time-consuming to bother trying to make. However, there are some very compelling reasons to overcome any potential roadblocks and start using video content marketing as soon as possible.
Recent statistics suggest 80 percent of all internet traffic will be video before the end of 2019. On top of that, 9 out of 10 customers make a buying decision based on watching a video first. And probably not surprisingly, nearly 33 percent of the time a person spends online is devoted to watching videos.
Here is another huge reason to use video content marketing in your business: Video content is much easier to remember than reading a bunch of text. Potential customers remember watching a video about a product far more than reading about it. An added bonus is that prospects tend to share videos more often than text-based articles, significantly boosting potential reach with the possibility to go viral.
Speaking of going viral, video content has been exploding on social media sites like Facebook and Twitter over the last couple of years. Facebook, with its massive and diverse member base of 2 billion people, claims over 100 million hours of video are watched on the platform every single day. Once only for pictures, phone apps like SnapChat and Instagram are substantially updating their formats to be more video user-friendly.
As more and more people become inseparable from their mobile devices, the consumption of video content on smartphones and tablets has surged as well. Consumers want information on the go, and mobile devices can provide that quickly. Nowadays, someone is far more likely to reach for their phone when wanting to look something up and tend to click on videos to find it. With the relatively small screen size of mobile devices, users will quickly click off a web page filled with text.
Considering the benefits and crucial nature, video content is a must for any marketing plan. Consumers want to buy and buy from you. More than any other type of content, video acts as a natural attractor to your company.
As much as some try to ignore it, video content is on the rise and is not going away. Now more than ever, your potential customers are using video to find you and your product. Now is the time to give it to them.
Any example of video content we added to Maximum Transports website > https://www.maximumtransport.com/
Every business or organization wants to have a video which can be perfect for marketing and has the ability to attract more people. At the present time, the importance of videos has increased in the field of digital marketing. Video content is emerging as the most powerful promotional tool for small or big organizations and businesses. Everyone is using videos to promote their products or services in the most amazing and engaging way. But when it comes to making a video for marketing then there are some things which the organizations must have to focus. This consideration can make the video more profiting for the business or organization in a perfect way.
Things to consider when creating a perfect video for brand marketing
If you are looking for the perfect tips which can help you to create an amazing video to run a perfect marketing campaign then the following things can be the best for you to consider.
1. Make the introduction unique
2. Make the title of the video attractive
3. Do not forget your brand mission
4. Add the core products or services which your brand is offering
5. Make your video engaging by adding a bit spice of humor
6. Try to add members’ story to inspire the audience
7. Make your video mobile friendly
8. Do not forget SEO
9. Think about how to educate your audience
10. A call to action is the most important to add
11. Do behind the scenes, if possible
12. Keep your videos short but interesting
13. Prefer a professional voice
14. Embed your amazing video on the landing pages to get more exposure
Make the introduction unique
When it comes to introducing your business or brand then it is always important to bring exclusiveness. Do the things in the most amazing way and make the intro which can help you to stand out in the crowd and can show your uniqueness to the world.
Make the title of the video attractive
Most of the people read the title and then think about whether they should see the video or not. So, making the title attractive can convince more people to watch your video and to know about the services and products you are offering.
Do not forget your brand mission
While creating video always focus on the mission of your brand. For marketing purpose, it can be beneficial to make a brand video instead of a product video. This can help you to grow your brand effectively.
Add the core products or services which your brand is offering
You can introduce your featured services and products in your videography to let the people know what you are offering. Never compromise on the quality of video content you are going to share with your audience.
Make your video engaging by adding a bit spice of humor
It is not necessary to present serious content always. You can add some humor to keep your audience entertained and engaged with your video content. Humor can help you to keep your video lite and easy to adjust for your audience.
Try to add members’ story to inspire the audience
When it comes to inspire your audience and to enhance their trust level then adding your success stories or the happy customer stories can be the best in your video content. This can help your audience to know that you are providing quality products or services and people are happier with you.
Make your video mobile friendly
As more than 60 percent of the audience is being attached to your brand through mobile phones. People at present are preferring the use of mobile instead of desktops. Therefore, it is essential to create mobile-friendly videos.
Do not forget SEO
Search Engine Optimization is the most important thing to consider if you want that your video should appear in search results. For this purpose, you have to post well-optimized video content. Use as much relevant keyword as you can in the title and description of your video. And create tags carefully.
Think about how to educate your audience
Well, when it comes to creating a video which you can use for perfect marketing, then you can think about the ways to educate your audience with that. You can tell them the problems which your product or service can resolve or tell them how to use your product or service to get more benefit. Such kind of videos can engage more people.
A call to action is the most important to add
Whenever you are going to create a video which can help you to run a perfect marketing campaign, it is highly necessary to add a call to action. It is because a call to actions can help you to get an immediate response from the users and experts claimed that the presence of a call to action can help the businesses to get the desired results with ease.
Do behind the scenes, if possible
Your audience always loves to get close to their favorite brand. And the videos you are creating for marketing purposes can be the best opportunity for you to use for this purpose. To bring your audience closer to your brand you can shoot some behind the scenes too to add in your promotional videos.
Keep your videos short but interesting
Along with the high-quality and best vocals, keeping videos short can also help you to attract more viewers. The audience may get bored with extended content. So, it is essential for the businesses to add some interesting points while keeping the video of the short interval. Short videos can be used for the best marketing campaigns over different platforms such as Facebook, Instagram, Twitter, etc.
Prefer a professional voice
Vocals with a clear voice and professional manners can come with better results as compared to amateur speakers. Bring someone for the vocals who has considerable experience to speak on camera and can provide the best voice expressions. Clarity and well-expressional voice can attract more people with ease.
Embed your fantastic video on the landing pages to get more exposure
Well, it is time to think strategically. Think about the places where you are going to place your videos meant for marketing purposes. According to statistics the videos which you are going to embed on landing pages can give you high conversion rates. These can increase the conversion rates by 80 percent.
All of the things mentioned above can help you to create a fantastic video which can be perfect for marketing.
Location Sarasota, Florida
We are currently casting for several commercial projects and are looking for the following:
Paid: Adult Female – Age 25 to 50 Car Dealer Spokesperson. Looking to build a long term relationship.
Paid : Adult Male – Age 25 to 55 for Painting Product. Must be willing to get paint and water on yourself.
Paid: Adult Male & Female Voice over artist for Animated Pet Product launch video. Looking for Unique Dog and Cat Voices.
Please email your contact info, resume, headshot or recent photo and reel to casting@approachsignal.com
Approach Signal is a video production company based out of Sarasota, Florida. We provide full service broadcast ready HD and 4K video production. We create high quality promotional videos, TV commercials, corporate videos, product demos, real estate tours, and training videos for companies throughout Florida.
